

Why Bramble

FOOD SYSTEMS SPECIALISTS
We work across systems not in silos, from farm to fork. We spot patterns faster, separate media hype from enduring trends, and create lasting value.
Our expert network keeps us at the cutting edge of agri-food science and technology, giving you unrivalled advice on emerging opportunities and risks.
We work across systems not in silos, from farm to fork. We spot patterns faster, separate media hype from enduring trends, and create lasting value.
Our expert network keeps us at the cutting edge of agri-food science and technology, giving you unrivalled advice on emerging opportunities and risks.

ADVISORS AND INVESTORS
Our investment fund connects us with entrepreneurs, new business models, and breakthrough products and services.
As advisors and investors, we see opportunities, risks and disruptions across the full value chain and capital spectrum.
Our investment fund connects us with entrepreneurs, new business models, and breakthrough products and services.
As advisors and investors, we see opportunities, risks and disruptions across the full value chain and capital spectrum.



COMMERCIALLY MINDED REALISTS
Profit feeds purpose – profitability enables companies to deliver change and sustain impact at scale.
Our team has decades of experience advising at executive and board-level. We have also built, scaled and led successful businesses
Commercially Minded Realists
Profit feeds purpose – profitability enables companies to deliver change and sustain impact at scale.
Our team has decades of experience advising at executive and board-level.
We have also built, scaled and led successful businesses
Profit feeds purpose – profitability enables companies to deliver change and sustain impact at scale.
Our team has decades of experience advising at executive and board-level. We have also built, scaled and led successful businesses



bramble
values

1.
1.
CREATE YOUR OWN MOMENTUM.
CREATE YOUR OWN MOMENTUM.
Move first. Make things happen – ideas, deals, relationships.
Energy attracts energy.
Stuff leads to stuff.
Move first. Make things happen – ideas, deals, relationships.
Energy attracts energy.
Stuff leads to stuff.
Move first. Make things happen – ideas, deals, relationships.
Energy attracts energy.
Stuff leads to stuff.

2.
2.
GO SEE.
GO TASTE.
GO SEE.
GO TASTE.
Farms, factories, shops, markets, policy-rooms, events, restaurants, kitchens.
Farms, factories, shops, markets, policy-rooms, events, restaurants, kitchens.
Farms, factories, shops, markets, policy-rooms, events, restaurants, kitchens.






3.
3.
QUESTION EVERYTHING.
ASSUME NOTHING.
QUESTION EVERYTHING.
ASSUME NOTHING.
Find the evidence. Look for the
counterargument.
Do the reading.
Arrive informed, ask smart
questions, listen hard.
Find the evidence. Look for the
counterargument.
Do the reading.
Arrive informed, ask smart
questions, listen hard.
Find the evidence. Look for the
counterargument.
Do the reading.
Arrive informed, ask smart
questions, listen hard.

4.
4.
CLARITY WINS.
CLARITY WINS.
Lead with insight: what matters,
why it’s true, and what to do next.
Clear writing = clear thinking.
If you can’t explain it to a 15-year-
old, you probably don’t understand
it yourself.
Lead with insight: what matters,
why it’s true, and what to do next.
Clear writing = clear thinking.
If you can’t explain it to a 15-year-
old, you probably don’t understand
it yourself.
Lead with insight: what matters,
why it’s true, and what to do next.
Clear writing = clear thinking.
If you can’t explain it to a 15-year-
old, you probably don’t understand
it yourself.







5.
5.
BUILD A BRILLIANT
NETWORK.
BUILD A BRILLIANT
NETWORK.
Pick up the phone to someone
who knows more.
Host exceptionally. A guest in your
house is a god in your house.
We can’t build a thriving food
system on our own.
Pick up the phone to someone
who knows more.
Host exceptionally. A guest in your
house is a god in your house.
We can’t build a thriving food
system on our own.
Pick up the phone to someone
who knows more.
Host exceptionally. A guest in your
house is a god in your house.
We can’t build a thriving food
system on our own.

6.
6.
DELIVER WHAT
YOU WOULD BUY.
DELIVER WHAT
YOU WOULD BUY.
Make beautiful things.
Make beautiful things.
Make beautiful things.







7.
7.
PROFIT MATTERS.
PROFIT MATTERS.
It created the food system we’re
changing – and sustains the impact
we create.
It created the food system we’re
changing – and sustains the impact
we create.
It created the food system we’re
changing – and sustains the impact
we create.

8.
8.
DO WHAT YOU SAY
YOU’LL DO.
DO WHAT YOU SAY
YOU’LL DO.
Don’t be flaky.
Don’t tell people you’re funny
make them laugh.
Don’t be flaky.
Don’t tell people you’re funny
make them laugh.
Don’t be flaky.
Don’t tell people you’re funny
make them laugh.








9.
9.
SETBACKS ARE
DATA, NOT
DEFEAT.
SETBACKS ARE
DATA, NOT
DEFEAT.

10.
10.
BRING GOOD
ENERGY.
BRING GOOD
ENERGY.
Take the work seriously, not
yourself.
Don’t moan, fix things.
Be visible, stay calm, project belief
and show others that you have
their backs.
Take the work seriously, not
yourself.
Don’t moan, fix things.
Be visible, stay calm, project belief
and show others that you have
their backs.
Take the work seriously, not
yourself.
Don’t moan, fix things.
Be visible, stay calm, project belief
and show others that you have
their backs.









